discussion, gear, and photography journal
Lessons Learnt from Printing a Blurb Photo Book

This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.
After a family holiday to Holland a couple of years ago, we had a photo book printed by Blurb. I took a lot of photos on the three-week trip, and wanted to have a hard-copy photo book for myself, and for my parents and siblings who holidayed with us.

Blurb are a well-renowned print-on-demand company, and they offer numerous book printing options, with a variety of paper types, book bindings and other options. Blurb provide multiple options for creating books, allowing you to use either their BookSmart software, web-based Bookify, a plug-in for Adobe InDesign, or you can do your own thing and create a PDF file for printing as a book.

This photo book was in Blurb's large landscape size (13x11 inches, or 33x28 cm), and was created using Blurb's BookSmart software. When we had it printed by Blurb, we specified it with an imagewrap hard cover, ProLine black end sheets, premium lustre paper. These options increased the cost of the book, but I think it was worth the additional cost.

spine of the book spine of the book
a page with photos and text binding and cover
showing the spine, cover and binding of the book

We are very happy with the resulting book from our recent experience with Blurb. However, there are a few things I wish I had known before undertaking this project, as it would have saved me some time and effort.

Here are a few of the things I learnt from my experiences in preparing my first photo book using Blurb's BookSmart software.
  • Sort out your page layouts first
    custom page layouts in Blurb BookSmart
    custom page layouts in BookSmart

    I used Blurb's BookSmart software to create my photo book. BookSmart has a range of pre-defined page layouts that you can use, or you can create your own page layouts. I made the mistake of using some self-created page layouts that I then modified several times during the creation of the book. As a result, I had to go back to each page that used those layouts, and apply the updated layout to the page to make it take effect. If I had taken the time to fine-tune my page layouts before creating pages, I wouldn't have needed to re-apply the layouts to all my pages.
  • Decide which font sizes you are going to use
    Before you start creating pages, try some different font sizes and font types, and decide what you are going to use for titles, captions, text blocks, etc. This will save you from having to update the font details on existing pages.
  • You can never proof-read enough times
    Be sure to run a spell check on your book, and proof-read it numerous times. It is also important to get some other people to proof-read your book, as it is too easy for you to read straight over typos and other errors. Although both myself and my wife proof-read my book numerous times, some typos and other errors went un-noticed until we received the printed book.
an open spread
an open spread
full-page black and white photo
full-page black and white photo
  • Look for discount codes
    Before you submit an order to print your Blurb book, search online for discount codes. Various discount codes are typically available, and a few minutes searching on the internet can save you some money on your print order.
    I publish an up-to-date list of Blurb discount coupons here.
  • Order a swatch kit
    You can order a Swatch Kit from Blurb, and it will allow you to preview the various types of paper available, ranging from standard paper through to various types of premium paper, with a sample colour image and sample black and white image on each type of paper, various types of end sheets, and samples of the hardcover linens.
    The swatch kit is only USD$7.95 (including shipping), and you also get a promo code giving you a discount off your next book.
samples of the various paper options
samples of the various paper options
(colour image on one side,
black and white image on the other side)
samples of the hardcover linens (left side), samples of the end sheets (right side)
samples of the hardcover linens (left side),
samples of the end sheets (right side)
  • Upgrade from the default paper option
    It is definitely worth upgrading to one of the premium paper options offered by Blurb, as they will provide better results for photo books.
    Ordering a Swatch Kit from Blurb (as mentioned above) is a great way to compare the various paper options.
  • Colour calibration
    Ensure you do all your photo editing and photo post-processing using a colour-calibrated monitor, and save the photos using the sRGB colour space. This will ensure the colours of the photos printed in the photo book will match what you are expecting. Blurb provide useful information on colour management.
    Blurb also provide a colour profile to allow you to soft-proof your photos to see on your monitor what they will look like when printed on Blurb's printer and paper.
  • Sort your photos before importing into BookSmart
    I found the photo browser in BookSmart to be a little limiting for sorting and browsing photos, as the sort and filter functionality isn't very flexible, and zooming a photo to view it at a larger size is easier to do in dedicated image viewing applications.
    I found it easier to browse and sort photos outside of BookSmart, then import just the photos I wanted to use in the book, rather than importing all photos into BookSmart.
    popup showing required image size
    popup showing required image size
  • Don't let BookSmart resize your photos
    Rather than letting Blurb resize the photos based on the size of the image on the page, it is recommended that you crop the photos to the exact size required, before importing into the BookSmart software. This is because Photoshop's resizing algorithm will provide better results than the resizing algorithm in BookSmart.
    In BookSmart, hover your mouse over an image box on a page, and a popup will display the image size required.

There is something nice about being able to browse through a book of photos, and it makes the photos much more accessible for visitors to casually browse through. I am intending to have more photo books printed by Blurb in the future, and as a result of my experiences with this book, I should be able to create books in the future with less effort.

Check my Blurb discount coupons for a discount code to save some money when ordering a book through Blurb.

If you have been considering creating a photo book too, then don't keep putting it off, but get started! Based on my experiences, I can certainly recommend Blurb's service and products.

Comments:
Thierry wrote at 2013-06-25 21:02

thanks for your post. I was planning to create a photobook, but never sure where to do it. I heard about Blurb, but I did not find a good review so far. thanks for sharing your experience.

Annemarie wrote at 2013-07-07 16:27

congrats with your book and thanks for the tips! I finally upgraded my computer so I also can get started, can't wait, great job for winter

Martin wrote at 2013-07-07 21:43

Thanks, and I am glad to hear you found the info useful.

Heather Kustra wrote at 2013-07-10 21:38

Great post, this is a useful reference for authors and book designers new to the book printing industry!

Gina wrote at 2013-11-05 12:27

I find the quality of the photograph is a bit grainy has anyone found this and also it prints darker than on my computer.

Martin wrote at 2013-11-05 12:46

@Gina: If your Blurb books are darker than your computer, you should consider calibrating your monitor. Most monitors ship with the brightness far too high, and that could be a factor.

Photos can be a bit grainy if you allow BookSmart to resize your photos. Resizing photos in Photoshop can provide a better result.

I have also seen reports on the web that results can vary, depending on which printing factory does the book printing.

Andrew wrote at 2013-12-08 17:18

Dont forget to checkout the included Blurb plugin in Adobe Lightroom - I havent used it yet but IM intending to do right now !

Michael wrote at 2014-01-18 17:48

The reason why it is darker after printing is because colors on paper are subtractive (color is based on light absorbed in the paper/ink). While the monitor uses additive color (color are created by adding colored light).

Robyn wrote at 2014-01-29 04:31

Is there a way you could share the pages you formatted and saved in "My Page Layouts"? I use (and love) Blurb but not 100% thrilled with the layouts they offer or the ones I have made.

Martin wrote at 2014-01-30 21:43

@Robyn: all custom layouts are stored in a file called "CustomLayouts.layout", located in "BookSmartData\CustomLayouts\" under "My Documents".

You can copy in someone else's CustomLayouts.layout file to get access to their custom layouts, but will lose all of your own custom layouts in the process.

(I have emailed a copy of my CustomLayouts.layout file to Robyn.)

Charles O'Neill wrote at 2014-04-23 23:06

Can laser print inside pages of a Blurb book, but still haven't figured a way to print a copy of front/back cover & spine. Anyone any ideas?
Also have used Photobox (I believe they are a French company). I found their print quality to be very good (edges out Blurb). Unfortunately they don't print to the size I need (13x11 inches)

Martin wrote at 2014-04-24 12:37

@Charles: What are you trying to do? Print out your own hard-copy of a book created using Blurb's book creation software? If so, which software are you using? BookSmart, BookWright, or something else?

Note that Blurb's software is specifically designed to allow people to create books to be printed by Blurb, so it would not surprise me if there are limitations in being able to print your own hard-copy from their software.

Ron Hall wrote at 2014-06-12 10:06

I am in the process of putting together a large landscape photo book and i read somewhere that because the bindings are not made to fit the amount of pages that you use it will make the bindings look too large if you don't have the right number of pages. Does anyone out there know how many pages need to be produced for a large landscape book using the premium luster paper to have a binding fit the pages without any loose extra space. This really looks bad and i've only see one place where someone mentioned it.

Jo wrote at 2014-08-24 18:05

I found the following workaround for printing the cover on a Mac:
1. Display your cover page in "Book Preview"
2. Open the "Grab" Apple application ( use Spotlight to find it if necessary)
3. Select in the Menu " Capture" - "Selection"
4. Draw over the front page, and save the resulting .tiff file
5. Click on the saved image file with a righthand click, open the file with "Preview"
6. You can now paste the cover into the .pdf file with the rest of the book y dragging its thumbnail
7. Save the file, et voilà! (If you want only the cover as pdf, you can always do "Export as pdf" in the
File menu)
Amittedly somewhat laborious, but the end result works! Probably, similar steps would exist for Windows PCs.

Thanks for the coupon code tip. You made me save 20€ a moment ago, so I felt I owed you this!

MQ wrote at 2014-12-21 01:49

I was wondering if there is a way to manually move text boxes? When I select a page layout, the text box location seem to be automatically determined, but I would like to change the size and location of the boxes to go with the location of my photos.

Martin wrote at 2014-12-21 09:35

@MQ: Yes, it is definitely possible to move and resize text boxes.

Just click the "Edit Layout" button in the toolbar, then click on a text box, and you will be able to move it and resize it.

Robyn wrote at 2015-01-16 10:47

I want to save my book as a pdf. Help suggests I do so through File> Print, but I have no Print option in the Drop Down Menu. Any suggestions?

Martin wrote at 2015-01-18 15:03

@Robyn: BookSmart doesn't natively support saving to PDF. You'll need to install a PDF printer driver (I use CutePDF), then print to this printer driver to create a PDF.

Alternatively, when you order a printed book through the Blurb website, you can optionally select to also receive a PDF version for a few dollars.

Pauline B. wrote at 2015-02-06 02:56

Hi, I'm wondering what Blurb's copyright policies are. I know that there's a long legal document to read but I'd like to hear it from real people too as it is somewhat difficult for the general public to interpret legal policies.

Does Blurb keep the copyright to our books? In other words can they reproduce my book and compete with me on the market?

Please let me know!

Martin wrote at 2015-02-06 16:02

@Pauline: The key sections of Blurb's terms and conditions (available here) are as follows:

8.4 License. In order for Blurb to be able to provide you with our Services, you hereby agree to provide us with the following licenses to use your Book Content:

8.4.1 License to print your Books. You hereby grant to Blurb a non-exclusive, worldwide, fully-paid and royalty-free license (a "License") to reproduce and distribute your Book Content for the purpose of printing the Books that you order or that you authorize for purchase by others, and for any other related purpose that you authorize (including the use by other Members as a contribution to their Books). You agree that Blurb reserves the right to maintain the electronic files for any Book(s) to fulfill any further orders which may be placed for such Book(s) and to maintain an archival copy of the printed Book.

8.4.2 License to use your Book Content for optional Blurb features. In the event you decide to use any optional feature that Blurb may offer, such as allowing others to search for and see an electronic preview of your Book(s) or applications to use the Services in connection with other services and online communities, you hereby grant to Blurb a License to reproduce, distribute, publicly display, use, and otherwise make available the designated Book(s), any Book Content therein, and any other data and information you provide in connection with the optional feature, as required for Blurb to provide such optional feature.

In other words, you are only giving Blurb permission to use the content you upload, solely for the purposes of printing book(s) for you, printing books for anyone who purchases a copy if you make it publicly available for purchase, and for providing previews/etc, if you allow Blurb to do so.

Ellie Ham-Baguette wrote at 2015-03-19 21:02

Hi there, I have just begun the final stage of an Access to Art & Design Access Course and for our self-initiated Final Major Project I have decided I want to create illustrations and create a children's style picture book, combining illustrations with text, you know like the kind you would find in Waterstones.

I was wondering if anyone has any experience with doing this using Blurb (or Lulu or any other online self-publishing company that you know of that would be helpful for this style of book) and if it's even possible as I can't find much info on it, or any info for that matter.
Thank you very much for any help.

Ellie :).

marti wrote at 2015-04-24 07:59

Hi
I have a pdf chart of how everyone in my family is related to me. Is there a way (in very simple terms) how I can upload this pdf to the end of all my photos in my blurb smartbook? I can only see how to import photos not pdf. thanks

Martin wrote at 2015-04-24 09:00

@marti: instead of trying to insert your family chart as a PDF, convert it to a png image, and you will then be able to import it and add it to a page.

Alexis wrote at 2015-05-04 11:13

Thanks for such a useful post. I have been creating a photo book of my own (7x7) and one of the layouts needs to be centered on the page to look right. In your experience, is it better to center the photo/layout based on the "margin/safe art boundary" or should I just center the photo based on the "page size/trim lines" guidelines? I assume that when the book is bound you won't be able to see much of image that is near the binding? Hopefully this question makes sense. I've seen the same question on the Blurb Community Forums but can't find any answers.

Richard wrote at 2015-05-12 15:44

Ordered a Blurb book after the recommendations here and was quite happy with the result. BookSmart worked well, and the settings/options suggested by Martin were very helpful. As others have experienced, the pictures were darker than expected in some instances (Michael's comment about subtractive vs additive color is perhaps more applicable than monitor calibration?). But overall, no regrets in going with Blurb.

Martin wrote at 2015-05-12 15:59

@Richard: thanks for the feedback. I suspect the darker-than-expected photos is as a result of your editing photos on an uncalibrated monitor. Monitors typically come from the factory with the brightness set too high, which often results in people editing their photos to be too dark...

Martin wrote at 2015-05-14 21:50

@Alexis: I recommend centering on the "page size/trim" guidelines for soft-cover books, and centering on the the "margin/safe art boundary" for hard-cover books.

This is because with a soft-cover book, you won't lose much in the binding. For hard-cover books, you typically do lose a bit more in the binding, as the binding doesn't allow the book to open quite as far.

Susan Lea wrote at 2016-01-28 23:42

I have just finished a book using BookSmart, which I now not-so-affectionately abbreviate as "BS." I've made numerous books with BS in the past and really loved it. I do my photo books on Shutterfly as they have many more and better templates, plus complete flexibility in changing them. However, for text-heavy books like my collection of family history stories, I have to use BS because Shutterfly's text options are inflexible. I used to use my iMac desktop, but after the hard drive failed and the replacement drive was upgraded to El Capitan, BS would not work on that computer at all. It kept crashing repeatedly. So I started over on my laptop (which still has Yosemite), importing a back-up version. I continued to have horrible problems with BS. It would insert blank lines, leave out lines, leave out paragraphs, move paragraphs, scoot photos up till heads disappeared. I took to repeatedly saving my work, even though a pop-up window says you don't need to, because it still kept crashing. I nearly threw the computer, BS and all, out the window! I finally THINK I got the book uploaded, despite server problems at Blurb, in the exact form that I wanted--but I'm waiting to get my book to see if BS surprised me with any more idiosyncratic changes of its own. Fortunately, I have the printed preview to show to Blurb if BS messed it up.

When I finally got a very belated response from tech support, they urged me to try BookWright. After reading your reviews and comparisons, I plan to stick with the hated BookSmart. However I learned a few tips I'll pass on:

When using flow-through text boxes, write your book on a Word document EXACTLY as you want it, and copy and paste it, bit by bit, into BS. Do NOT add a story or change anything more significant than a spelling or punctuation error or you will create a formatting nightmare.

It's okay to add photo pages and change them, as they don't affect the text pages. From now on, I will forget trying to use templates that combine photos and text. The text boxes cannot be changed, and they really limit what you can do. From now on, I'll insert several pages of photos together, here and there throughout the book where I want them.

BS's photo layouts are pathetic. You can create your own from scratch, which I did with the first BS book I ever did. However, now I look for a ready-made template that is somewhat like what I want, then edit it from there. In the Edit Page mode, it's easy to add and move both text and photo boxes.

I added numerous family history charts to my book. I printed them out, cropped as necessary in iPhoto (on my non-updated laptop! Love iPhoto--hate Photos!) then scanned them as JPGs. They were easy to use then as full-page photos.

On pages where the text ended halfway and I wanted to add a photo, the flow-through text page apparently gives you the option to add a photo, but in reality it doesn't. The photo will automatically go under the text box in the middle of the page, and there's no way to grab it and move it. The only way to make a page like this is to find a template that has a text box (big enough to hold your text) with a photo or photos below it. Use that template and edit the photo part below, since you can't touch the flow-through text box.

And finally, SAVE, SAVE, SAVE! The pop-up says that BS saves automatically, but after several crashes, I learned that it doesn't. If I had a dollar for every time I had to re-do the same thing, I'd be rolling in dough! What seemed to cause most of the crashes was when I tried to edit text and add or move several paragraphs.

Sorry for the long comment, but I hope these updated tips will help someone. Thank you very much for your excellent reviews!

Martin wrote at 2016-01-29 22:47

@Susan: thanks for taking the time to leave a comprehensive comment.

It sounds like a lot of the issues you experienced are as a result of creating text-heavy books. I have been creating photo books with minimal text, and haven't encountered many of those issues - but your feedback and tips will be useful to anyone else intending to do a text-heavy book.

Jen wrote at 2016-06-16 02:51

Hi, I have made and been very happy with several Blurb BookSmart photo books, but recently got a new pc and had to download BookWright and am having difficulty with the new layout, I can't see how to find the spine of the book to enter text, also the first page which was pre written for credits doesn't seem to be there any more. Could you help? Thanks.

Martin wrote at 2016-06-19 15:11

@Jen: When you open your book in BookWright, it defaults to a view of the pages in your book. You need to click on the "Covers" icon in the tool bar at the top right.

Once you've clicked the "Covers" icon, you'll get visibility to the front and rear covers, as well as the spine of the book, and you can enter text for the spine, and text and images for the covers.

BookWright doesn't have a credits page like BookSmart does - the first page visible in BookWright is a content page where you can add whatever content you want, so you can make the first page a credit page if you desire.

bil paul wrote at 2016-11-19 08:17

Our family's first two books printed by Blurb were fine. I found their software easy to use. However the third book had half the photos printed too dark. I'm a photographer and I'd prepped the photos in Photoshop. I asked for a partial refund or a reprinting, but they refused, claiming the books were within "printing tolerances." I even wrote the CEO but heard nothing back. Now I'm pursuing a remedy with my credit card company. I think part of their problem is that they use various printers around the country, so the results are inconsistent. Still, these books are expensive and I expect quality results. I think Blurb sometimes hopes that uncritical customers will accept sub-standard printing. Blurb can do better in terms of printing quality and guaranteeing customer satisfaction. I am warning the rest of my family and others to avoid using Blurb.

Martin wrote at 2016-11-19 21:21

@bil paul: Sorry to hear about your bad experiences with your third book. I have had numerous great experiences with books printed by Blurb, and am happy to continue recommending them to friends and family.

I've contacted Blurb's support team a couple of times, and they have always been very helpful.
Did you ensure your photos had the correct colour profile embedded in the photos that you used in your book?

Sonny Joaquin wrote at 2016-12-10 16:20

my trade book photos look faded. I fixed them using my computer calibrated with colormunki calibration. should I enhance the photos using the enhance botton on bookwright to get a better result or should I re-edit the photos and make them even more broght and contrasty regardless of the calibrated monitor. Really appreciate your help on this. my first time using blurb was disappointing and would like to print the same book again. by the way I printed it as a trade book using the standard color paper type.. Thanks again for your advice

Martin wrote at 2016-12-10 21:55

@Sonny: I suspect it's related to the type of paper that Blurb use for their trade books - the colours will never be as vivid as per higher-end paper that you can use in photo books.

I would recommend you order a swatch kit (see the blog post above for details), as it includes samples of all the different paper types, so you can see the difference that the different types of paper make.
The swatch kit is effectively a zero-cost item, because when you order one for USD$7.95, you'll get a promo code giving you a discount for that amount off your next book.

Sonny Joaquin wrote at 2016-12-13 13:33

Martin, Thanks a lot for your advice... I will wait for the swatches and change the trade book to a book with good paper. Thanks again..

Sandra Friesen wrote at 2017-01-11 13:41

I have used Booksmart for a number of projects and been fairly satisfied with the result. Recently I've had a lot of trouble with the program crashing on my newer computer and it's been incredibly frustrating. I have learned how to work with Booksmart well so am not interested in changing to Bookwright. I'm beginning to think that they are not supporting Booksmart as needed since they quickly recommend customers to try Bookwright.

Alan Cole wrote at 2017-01-30 05:32

I've created and printed around 16 books through Blurb now and have been happy with all of them. I do use a slightly different workflow though so that I'm not restricted by BookSmarts layout tools. Essentially I create the book (which have been up to 440 pages in size and full of text and photos, including double page image spreads and lots of layout and formatting). I then export this from my desktop publishing software (Pages initially but now InDesign) as a PDF file. From here I convert each page of the PDF to a jpg file and the import these images into BookSmart. I then simply need a single 'full page image' layout for all pages in BookSmart and auto- flow the images into these pages.

Sounds complicated when written down but it's super easy, gives me unlimited page layout options and makes BookSmart easy to use too. It's worked flawlessly every time and means I only really on BookSmart for the final stages of the production.

Al.

Molly wrote at 2017-10-24 23:08

Using Book Wright for the first time for a trade book. There is no way to print the spine. My content shows in Preview but not in review during the upload process. Weeks of waiting for email replies from tech support are torturous! Their responses are ignorant and repetitive, as though from a script book. I won’t be wasting any more time with this FRUSTRATING program and unsupportive company.

susan wrote at 2018-05-02 22:12

Hello can you advise which font to use. I am creating a book on someones home. Quite a sophisticated home. Is there a deco style.
thanks Susan

Martin wrote at 2018-05-02 22:21

@Susan: BookSmart allows you to use almost any font that's installed on your computer, so if nothing suitable is showing up, you can download free fonts from plenty of websites. I'm not quite sure what sort of font you're looking for, but I'm sure you can find something suitable on one of the many font sites out there.

Alberto wrote at 2019-12-22 21:10

Hi!
I have downloaded some fonts for my first project with Blurb, but I can't find them to add in the pictures, they don't appear in the selection box.
On the other side, no problem using them in Word, Excel, Paint 3D...
Any help/suggestions?
Thanks!

AD wrote at 2022-08-26 10:13

Hi. I was working on a book on bookwright, saved it last night and it saved properly. But this morning when I try to open it, the pages are all blank! I emailed the support team as well but havent heard back yet! If you have any tips to try, I will be very grateful!

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